osCommerce SEO

March 28, 2007 by hejian

Search Engine Register

Site configurations
1. make sure your robots.txt file is set up to encourage it
2. Configuration / Session /
Force Cookie Use Must be true
Check Session ID must be true
Check useragent = false
Check IP address = False
Prevent Spider Session = True
Recreate Session = False

Template Adjustment
1. Change the template to SEO DIV/CSS template, make sure your important content is within the 300 lines of the HTML code.
2. Make sure the template is CSS valid and XHTML valid.

PHP code Adjustment
install these contributions:
Google XML Sitemap w/ Admin (3439)
Header Tag Controller (207)
Ultimate SEO URLs (2823)
Froogle/Google Base, Yahoo, and Bizrate Feeds (4385)
All Products (1501)

submit the site to every directory
Such as:
dmoz.org

alexa.com
allovertheuk.co.uk

Additional Content
Adding additional content can be a good way to add links to your product pages, especially if you decide to add a blog that features certain products on your site.
Informational pages about the products you sell, including articles about how to use those products or background research information can often be helpful to potential customers, as well. With the manufacturer’s approval, you might even be able to include information such as user manuals (or information from them) on the site. Or you might choose to include recall notices, product reviews, testimonials, or a product message board/forum discussion for your customers. It’s this additional content that can lead to more links from other web sites as well as areas where you can embed links to certain product pages. Press releases about new products you’re selling and other company news can be helpful for more exposure and more links, as well (add press releases to your own site as news and distribute your press releases on other sites such as prweb.com).

These are the steps for this osCommerce optimization process:

* Rewrite URLs, and make them search engine friendly (for products, categories and manufacturers)
* Generate a sitemap
* Generate an XML sitemap for Google
* Research Meta Tags: Title, Keywords, Description
* Improve website navigation
* Provide Froogle feeds
* Validate HTML for every page
* Writing good content for every product
* Adding your website to web directories
* Images optimization

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